Print Design for a Cafe
Introducing
the café in Midtown Toronto, If We Are Lucky*, a place that promises more than just a simple cup of coffee. The philosophy behind this café is centered on the concept of luck, where preparation meets opportunity. As stoics believed, luck is not something that is entirely out of our control. Instead, it is a chance for us to take responsibility for what we can change and to let go of what we cannot.
The café's design and development process has been diverse, interesting, and philosophical, with discussions revolving around marketing, branding, and creating a living and evolving concept that will eventually find its way into the heart of Toronto. The café is more than just a sum of its parts; it is a space that offers endless opportunities for those who are prepared to seize them.
While the café is evolving ever since the day it opened, so are its customers. Open for a philosophical chat with its owner. It provides a space for people to come together, share ideas, and create new opportunities. Whether you need a quiet place to work or a lively atmosphere to engage in meaningful discussions, If We Are Lucky* has got you covered.
Let us embrace the philosophy of luck, take responsibility for what we can change, and let go of what we cannot. Who knows, we might just be lucky enough to stumble upon a life-changing opportunity while sipping on our coffee at If We Are Lucky*.
Tools used: For mock-ups: photo camera and Adobe Photoshop, for stamp: stamp material like rubber carving block and engraving material, Adobe Indesign
Menu and Loyalty Cards
Posters
Postcards
The café pop-up was in a game store where the mood asked for something more playful. Also, there was an old Pacman machine where you could try your luck...
Some more postcards
Stamp
Photo Collection
